Personalized Maps from a Leading Direct Mail House
Personalized maps sets Variable Maps apart as an innovator in direct mail marketing.
The flagship offering, New Neighbor Mailings, is used to target
new movers with monthly mailings. The personalized maps are also used on a wide
variety of marketing collateral such as postcards and self-mailers.
Variable Maps is a group inside McCallum Print Group, the largest
independently owned and operated commercial printing plant in the Pacific Northwest.
Spread over three buildings in the Seattle area, we deliver over 80 million pieces
of mail to the Post Office annually. McCallum Print Group is FSC-certified, and
the stock used for these programs contain post-consumer recycled content…we’re even
wind-powered!
Variable Maps is managed by Rich Voslow, a member of the McCallum Print Group team
for over two decades. Rich leveraged his expertise in one-to-one marketing and variable
data printing to develop VMaps©, a software program that creates personalized
maps for the commercial print environment.
Call and you’ll likely speak with Rich directly. Rich can guide you through the
getting started process and project manage your campaign. Behind the scenes, the
cutting-edge technology and experienced craftsmen of McCallum Print Group will handle
the print production and mailings.
Call Rich’s direct line at (206) 706-6929 to supercharge your direct mail response
rates using personalized maps.