Direct Mail with a Difference… Personalized Maps!

click to enlarge

Unleash the power of 1-to-1 marketing with personalized direct mail. Along with your sales message, each mail piece carries a colorful personalized map. Not a generic map just showing where you’re located, but a totally unique one-of-a-kind map showing the prospect how to get from their home or office to your front door. These attention-getting maps break through the clutter of generic mail and give your prospective customer the information they need to find you... today!

Recipients of direct mail containing customized maps have been shown to generate a 40% higher response than those who receive a static map or no map at all.

Source: April 2006 article in Graphic Arts Monthly

Two Programs Designed to Meet Your Marketing Needs

New Movers Direct Mail Program

The New Mover Direct Mail program is designed to minimize your time commitment and maximize the return on your marketing dollars. We start by tracking who is moving into your neighborhood each month, and then use this data to create personalized maps from their address to your location. This map is featured on a mailer, created by you, that is sent out each month automatically. There are no set up fees, and you can set monthly budgets, or pause the program as needed.

Custom Direct Mail Featuring Variable Maps

Designed for events and announcements, our easy to use online program allows you to create a one-time direct mail campaign featuring personalized, variable maps. Choose your favorite mailing format – the quick and easy postcard, the interactive folded self mailer, or the credible and intriguing letter in an envelope. Provide us with your artwork and your mailing list and we do the rest – printing, lettershop, and mailing.

Powered by McCallum Print Group

High quality, low cost, small quantities are not a problem! McCallum Print Group is the largest independent commercial printer in the Northwest, producing over 60 million pieces of mail last year. Our unique printing capabilities let us guarantee you low prices on quantities as low as 1,000 pieces. We own state-of-the-art printing presses, bindery and lettershop equipment, and only use high-quality paper stocks and inks.