CASE STUDIES
Proof That Maps Make a Difference
Direct mail works but it takes the right mix of a lot of elements to get the best
response. Marketers can get stuck trying to find just the right copy or the perfect
graphic to tell a story. Sometimes, a personalized map can be all a marketer needs
to make a direct mail campaign truly effective. For examples of personalized maps
in action, see these case studies. Then contact us to learn more about how Variable
Maps might add a boost to your own bottom line.
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Swedish Medical Center – The emergency room used direct mail with
personalized maps to overcome lack of visibility to local resident and promote awareness
of services.
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